Cool Dad

Online Launch campaign “Families know why”.

Teenagers want nothing more than their own space. This teenage boy has mixed feelings about his dad. Although he loves him, he really needs some distance.

Thanks to its spacious interiour the Volkswagen Sharan is perfect for families with teenage children.

Client: Volkswagen 
Created at DDB Berlin

My Role ········· Art Director
Copywriter ········ Edward Sedelius
Chief Creative Officer ······ Eric Schoeffler
Executive Creative Director ········· Matthias Schmidt
Creative Director  ········· Nils Haseborg, Tom Hauser
Senior Designer ······ Marc Kaufholz
Junior Art Director ······ Isabella Jorgensen
Junior Copywriter ······ Taria Hocke
Account Manager ······ Jan Golchert
Agency Producer ······· Jens Mecking / Milena Milic

Film production ······· BIGFISH
Music production ······· Surpreme Music
Director ︎ Claas Ortmann
Photographer ︎ York Christoph Riccius