Give them a face

How a film festival and a cola changed the view on refugees.

The Human Rights Film Festival Berlin wanted to show that refugees are not just a faceless mass, but individuals with personal stories. Our task was to promote the festival and help give refugees a face again. We partnered with festival sponsor fritz-kola. And substituted their iconic logo with portraits of refugees who were protagonists of the festival films. On the labels people could read about each refugee and were invited to join the screenings. The festival was a success and we helped bring attention to the crisis by reminding people that every refugee has a story and a face.

Client: Human Rights Film Festival
Created at DDB Berlin

My Role ········ Creative Director together with Lars Jakschik
Copywriter ········ Chiara Chessa, Tim Mitreuter
Art Director ········· Anna Berlin
Graphic Designer ······ Felix Pannach, Dilek Karasu
Agency Producer ······· Christian Gampe, Milena Milic
Animation ········· Pirates 'n Paradise
Account Manager ······ Insa Rasch
Film Production ······· Multivision Hamburg

Photographer ︎ Sebastian Stöhr
DOP ········· Tim Kallweit, Tim Wichmann, Sebastian Stöhr
Musik ······ "Numb" by Neumodel, (P)&(C) 2018 WordUp Records/LA TEBWA
Sounddesign ······· Krane & Rabe, Berlin

Film Footage ······· Human Rights Film Festival
Schnitt ······· Martin Trost