Give them a face

How a film festival and a cola changed the view on refugees.

The Human Rights Film Festival Berlin wanted to show that refugees are not just a faceless mass, but individuals with personal stories. Our task was to promote the festival and help give refugees a face again. We partnered with festival sponsor fritz-kola. And substituted their iconic logo with portraits of refugees who were protagonists of the festival films. On the labels people could read about each refugee and were invited to join the screenings. The festival was a success and we helped bring attention to the crisis by reminding people that every refugee has a story and a face.