ID.3 1ST

Online Launch campaign for the all-electric ID.3 1ST.

This set of films introduces the first electric Volkswagen, highlighting its features and aesthetics and answering a lot of prejudices people have about electric cars. The campaign was supported with the hashtag #NOWYOUCAN.

Since I was part of developing the New Visual Style of the brand I supervized the art direction during this film shoot. 

Client: Volkswagen 
Created at voltage | DDB Berlin

My Role ········ Creative Director for Shooting
Creative Director Art ········· Björn Ewers
Creative Director Copy ········· Patrik Lenhard
Executive Creative Director ········· Achim Weber
Copywriter ········· Chiara Chessa
Agency Producer ······· Milena Milic
Account Manager ······· Stefan Nick Production Company Studio ······· frame / infected

Director ︎ Julian Acosta
Production Company Barrier Films······· markenfilm
Music production ······· jay jay
Music mix ······· Hesse Studio