ID.3 1ST
Online Launch campaign for the all-electric ID.3 1ST.
This set of films introduces the first electric Volkswagen, highlighting its features and aesthetics and answering a lot of prejudices people have about electric cars. The campaign was supported with the hashtag #NOWYOUCAN.
Since I was part of developing the New Visual Style of the brand I supervized the art direction during this film shoot.
Client: Volkswagen
Created at voltage | DDB Berlin
My Role ········ Creative Director for Shooting
Creative Director Art ········· Björn Ewers
Creative Director Copy ········· Patrik Lenhard
Executive Creative Director ········· Achim Weber
Copywriter ········· Chiara Chessa
Agency Producer ······· Milena Milic Account Manager ······· Stefan Nick Production Company Studio ······· frame / infected
Director ︎ Julian Acosta
Production Company Barrier Films······· markenfilm
Music production ······· jay jay
Music mix ······· Hesse Studio
Created at voltage | DDB Berlin
My Role ········ Creative Director for Shooting
Creative Director Art ········· Björn Ewers
Creative Director Copy ········· Patrik Lenhard
Executive Creative Director ········· Achim Weber
Copywriter ········· Chiara Chessa
Agency Producer ······· Milena Milic Account Manager ······· Stefan Nick Production Company Studio ······· frame / infected
Director ︎ Julian Acosta
Production Company Barrier Films······· markenfilm
Music production ······· jay jay
Music mix ······· Hesse Studio