New Brand Design

Relaunch of the global Volkswagen design.

In 2019 Volkswagen launched “New Volkswagen”, a holistic brand experience for their communication as well their products. It was launched along their first all-electric range, the ID family. Core of the relaunch was to make the brand more human and digital first. For more than a year I was part of the Powerhouse, which combined experts from Volkswagen with specialists from a number of agencies working for this client. As a group we redefined the brand. At DDB voltage Mahmoud Fathy and I were responsible for redefining the Look & Feel of the Still and Moving Images, doing test shootings and defining new global guidelines.

Client: Volkswagen
The powerhouse was a cooperation between our Volkswagen clients and experts from the creative agencies: MetaDesign, KMS, DDB/Voltage, G&P, SinnerSchrader, Sapient Razorfish, Blackspace, Schmidhuber, S12.

voltage Berlin and our clients from the Volkswagen Marketing department were together responsible for the redefinition of Still & Moving Images.
Created at voltage / DDB Berlin

Credits (for Test shooting production only):
My Role ········ Creative Director
Head of Design ········ Mahmoud Fathy
Photographer ︎ Uwe Düttmann
DOP ······ Severin Renke, Thomas Ternes
Stylist ······ Christiane Graf
Art Buying ······· Kamila Kölling
Account Manager ······ Sarah Bensel, Larissa Braun
Strategy ······ Laia Abellán Ponce de León
Postproduction ······· Digitales Leben